Je t’aime, corporate ID 556438-6950, located at Box 934, 194 29 Upplands Väsby, Sweden (“Je t’aime,” “we,” or “us”). Je t'aime is responsible for processing your personal data. We offer e-commerce services through jetaime.se/com, where we sell jewelry to you as a customer (“E-commerce Service”).

Your privacy is important to us. In accordance with the General Data Protection Regulation (Regulation 2016/679) and the Swedish Data Protection Act (SFS 2018:218), we act as the data controller in cases where we determine the purposes and means of the processing of personal data.  “Personal Data” refers to information that can directly or indirectly identify a living person.

This policy applies to all customers of Je t’aime in the EU and globally. It outlines how we collect and process your personal data when you visit our websites, purchase our products or services, or interact with us otherwise.

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PERSONAL DATA PROCESSED

We collect and process the following personal data when you use our E-commerce Service or otherwise interact with us:

Name, phone number, email, address, social security number, and gender.
Address lookup data.
Purchase information directly linked to your purchase.
IP address, operating system, platform, web traffic information on how you use our website, and login information.

Please note that certain personal data is required to provide the E-commerce Service. Without this data, we cannot fulfill your purchase or provide support services.

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PURPOSES OF PROCESSING AND LEGAL BASES 

We process your personal data for the following purposes and legal bases:

1. To fulfill your purchase: For fulfilling our contractual obligations to you as a customer, including processing payments, shipping orders, and providing support related to purchases. Legal Basis: Fulfillment of contract.
2. Customer service and care: To provide general customer support and respond to inquiries. Legal Basis: Fulfillment of contract or legitimate interest.
3. Marketing and communication: To send relevant information, offers, and customer surveys based on your preferences. Legal Basis: Consent (for email and SMS marketing).
4. Improving services and business analysis: To enhance customer experience, develop the E-commerce Service, products, and customer service. Legal Basis: Legitimate interest.
5. Fraud prevention and risk management: To prevent and address fraud, manage risks, and secure transactions. Legal Basis: Legitimate interest.
6. Data analytics and market research: To conduct market and customer analysis, business development, and planning. Legal Basis: Legitimate interest.

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RETENTION OF PERSONAL DATA

We retain your personal data only for as long as necessary to fulfill the purposes described above. Specifically:

Purchase and transaction data: Retained for a minimum of 7 years to comply with Swedish accounting laws.
Customer service data: Retained for up to 36 months.
Marketing data: Retained until you withdraw consent or unsubscribe.
Web traffic data: Retained for 12 months for analytics and improvement purposes.

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TRANSFER OF PERSONAL DATA

We may share your personal data with third parties that provide services such as:

Transportation (e.g., logistics and freight forwarders).
Payment processing (e.g., card processors and banks).
Marketing services (e.g., media agencies, social media).
IT services (e.g., technical support, hosting).

We strive to ensure data is processed within the EU/EEA. If any third party is based outside the EU/EEA, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure your data remains protected. You can contact us for more information about these safeguards.

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CAMERA SURVEILLANCE IN STORES

We use camera surveillance in our physical stores to prevent crime and ensure safety for customers and employees. Surveillance footage is retained for up to 30 days, after which it is deleted unless required for an ongoing investigation. Cameras are placed in key locations to monitor entrances and exits.

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AUTOMATED DECISION-MAKING AND PROFILING

We may use automated profiling to provide you with personalized offers based on your purchase history and website usage. This processing is limited to marketing purposes and does not affect your legal rights or significantly impact you. You have the right to object to this profiling by contacting us.

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COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to enhance functionality, analyze traffic, and enable marketing. You can manage your cookie preferences through the link on our site. For more information, please see our Cookie Policy.

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YOUR RIGHTS

Under GDPR, you have the following rights regarding your personal data:

Right to access: You may request information on whether we process your data and receive a copy of the data we hold about you.
Right to rectification: You may request corrections to any inaccurate data.
Right to erasure: You may request the deletion of your personal data, subject to legal or contractual restrictions.
Right to restrict processing: You may request to limit the processing of your data in certain circumstances.
Right to data portability: You have the right to receive your data in a structured, machine-readable format and transfer it to another data controller.
Right to object: You may object to processing based on legitimate interests or for direct marketing purposes.

To exercise these rights, please contact our Data Protection Officer at dataskyddsombud@jetaime.se with your full name, address, phone number, and email. You may be required to provide proof of identity to process your request.

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SUPERVISORY AUTHORITY

If you have concerns about our data processing practices, you may file a complaint with the Swedish Data Protection Authority (IMY) at https://www.imy.se.

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DATA BREACH NOTIFICATION

In the event of a personal data breach that may pose a risk to your rights and freedoms, we are committed to notifying you as soon as possible, in line with GDPR requirements. Our procedures for handling data breaches include:

Timely Notification: We will notify the affected individuals without undue delay if the breach is likely to result in a high risk to their rights and freedoms. This notification will include information on the nature of the data breach, potential consequences, and steps we are taking to mitigate the effects.
Notification to Authorities: If a data breach occurs that poses a significant risk to personal data, we will report it to the Swedish Data Protection Authority (IMY) within 72 hours of becoming aware of the breach, unless it is unlikely to result in a risk to the rights and freedoms of individuals.
Mitigating Measures: Upon discovering a data breach, we will take immediate steps to limit the scope and impact of the breach. This includes securing systems, restoring data integrity, and working with third-party providers if necessary to resolve any vulnerabilities.

We are committed to safeguarding your personal data and take any breaches of this responsibility very seriously. If you have any questions about our data breach procedures, please contact our Data Protection Officer at dataskyddsombud@jetaime.se.

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CHANGES TO THIS PRIVACY POLICY

If we make changes to this Privacy Policy, we will notify you by posting the updated version here: jetaime.se/privacy-policy-general/
If any changes require your consent, we will notify you and obtain your consent accordingly.

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CONTACT US

For questions or concerns about this Privacy Policy, please contact our Data Protection Officer at dataskyddsombud@jetaime.se.

Last updated: 2024-09-04